Remove Trustpilot reviews that breach Trustpilot's own guidelines
Trustpilot ratings follow Australian businesses across Google results, ads and comparison sites. The platform protects genuine customer opinion hard, but it also enforces its guidelines more systematically than almost anyone: when a review is properly challenged, the reviewer has to prove their experience actually happened. Reviews that can't be verified come down.
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We'll tell you exactly which of your negative reviews can be removed.
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What can be removed
Trustpilot reviews with a real case for removal
Trustpilot asks challenged reviewers to document their experience — reviews with no real transaction behind them don't survive the check.
Reviews with no genuine experience
Trustpilot requires a real interaction — a purchase, booking, call or visit, within roughly the last year. When a review is challenged on these grounds, the reviewer must produce documentation. No proof, no review.
Conflict of interest reviews
Reviews from competitors, current or former staff, family of staff, or anyone with a stake breach the guidelines regardless of content. Paid or incentivised reviews fall in the same bucket.
Defamatory and harmful content
False statements that cause financial harm, threats, and hate speech breach Trustpilot's harmful-content rules — and uniquely, reviews flagged in this category are hidden from public view while Trustpilot investigates.
Reviews naming your staff
Reviews that publish employee names, phone numbers, emails or photos breach Trustpilot's personal-information rules.
Wrong business and spam
Reviews meant for another company, promotional content, and AI-generated reviews all fall outside the guidelines.
And what stays up — the honest part
A genuine customer's honest account of a real experience stays up, and Trustpilot penalises businesses that flag reviews just for being negative — so scattergun flagging actively damages your profile. That's exactly why case selection is the skill: our audit identifies which reviews genuinely breach the guidelines, so every flag we lodge is one worth making.
How it works
Free audit first, removals second
We audit your Trustpilot profile
Every negative review analysed against Trustpilot's published rules. You get a clear breakdown of which reviews have a genuine case for removal — free, within 24 hours.
We build and submit the cases
For each qualifying review we prepare a specific, guideline-based case and lodge it through Trustpilot's official channels, handling follow-ups and resubmissions along the way.
You pay only for results
Quoted after your audit, from $299 per successful removal. If a review isn't taken down, you don't pay for it. No lock-in contracts.
FAQ
Common questions
Can companies remove Trustpilot reviews?
Not directly — no business can delete a review itself. But businesses can flag reviews that breach Trustpilot's guidelines, and Trustpilot's Content Integrity Team removes reviews that fail the check. The genuine-experience verification is the strongest lever: challenged reviewers must document their experience or the review comes down.
How long does Trustpilot take?
Faster than most platforms — straightforward cases typically resolve within two to ten days, and you can track the status as it progresses. Complex cases can stretch to a few weeks.
Can you remove genuine negative reviews?
No, and we won't try. Trustpilot protects honest customer opinion and penalises bad-faith flagging, which is precisely why our audit-first approach matters: we only pursue reviews with a genuine guideline breach, and we tell you honestly if yours don't qualify.
What does it cost?
The audit is free. Removals are quoted after the audit and start from $299 per review, and you only pay for reviews that actually come down.
Find out which of your negative reviews can be removed
Tell us about your business and we'll analyse your Google reviews for policy violations — no charge, no obligation.
We'll email your audit results within 24 hours.
From $299 per removal · No removal, no charge · No lock-in contracts